The GeForce RTX 4090 is being produced on a TSMC 4nm NVIDIA custom process, down from the custom 8nm Samsung process of the RTX 30 Series. And as massive as this monolithic RTX 4090 GPU is, with a truly astonishing transistor count of 76.3 billion – up from 28.3 billion with the RTX 3090 Ti, the die size is actually down slightly from the RTX 3090 Ti (from 628 mm^2 to 608 mm^2).
As to pricing, assuming availability at MSRP for all cards, if we consider the $1599 RTX 4090 in relation to an RTX 3090 Ti and RTX 3090, it doesn’t look like a bad value. Consider this: NVIDIA has not released a TITAN card since the $2499 RTX TITAN in the 20 Series era, with the RTX 3090 taking its place at the top of the RTX 30 Series stack – until the RTX 3090 Ti later on, of course. If the RTX 4090 is this generation’s “TITAN” level product, its $1599 MSRP is $900 less than the last official TITAN, and $400 less than the $1999 RTX 3090 Ti (if you could ever find it at that price).
Wrapping up this intro, we don’t have a deep dive into Ada Lovelace today, and there are certainly more aspects to this new architecture to cover besides gaming performance, not the least of which concerns advancements in the content creation category. We will have to revisit the GPU with a look at performance with the Studio Driver, including video production. It seems that the RTX 40 Series offers dual encoders which, “together with the new algorithm to automatically split frames combined with architectural performance improvements allow HEVC and AV1 encoding to be up to 2x faster on 40-Series GPUs than on 30-Series GPUs”, according to NVIDIA.